How to optimize User Experience to improve SEO

How to optimize User Experience to improve SEO. For Google, user experience (UX) is a positioning factor and is increasingly important. Due to this, it is necessary to know how to analyze the behavior that users have on our page, which areas of our website have the best results and which ones we should improve. Arturo Marimón is an SEO consultant with more than 20 years of experience helping large companies position themselves at the top of Google. In his presentation at PRO Marketing DAY he talked about the relationship between user experience and Google and how it affects the positioning of a website.

Understand the goals of users and Google

Understand the goals of users and Google. Many people and companies think about positioning from the following perspective: The only one who knows the top people data intention that users have when performing a search is Google. Many users may have different intentions and do multiple searches. But end up on the same page. Furthermore, a landing page does not respond to a single search.  but can respond to many different searches. Therefore, Arturo concludes by saying that the intentionality of users is multiple .

How does user experience affect SEO

How does user experience affect SEO. One of the metrics that Google uses to see the quality of a page, at the level of user behavior, is Pogo Sticking . In this way, when the user clicks on the back button, they BM Leads are redirected for milliseconds to a page on our site that allows us to know if the user clicks on the back button of the browser and thus collect relevant information to be able to analyze it later. For Arturo, Google Analytics is a very useful tool as a database, but it is not useful as the only analysis tool. This is because it only offers 17% of the total data and must be complemented with other tools.

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