October 10, 2023
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Stylistic Signature an Elegant and

All models. In addition to being offer in dicat gold-color packaging .Reminiscent of an ingot. They can also be personaliz by inserting your own monogram on the persol arrow. Persol house of paper what emerg from the analysis was undoubtly the resonance of the news from the mia which. In particular on the online channels. Contribut to 85% of the miv®. Among the posts that have achiev the greatest mia impact. The spanish version of the american magazine esquire . Which also includ a detail gallery in the online content to present the collection. There is elle italia which inserts the news in an article dicat to new capsules collection and solidarity initiatives.

Relationship That Has Result in Precious

From an online and social point of view during the first month of the campaign. April using our proprietary mia impact value™ algorithm. 85% of the mia impact generat comes from online coinciding with the release in italy of the fourth season of the series creat by alex pina. Persol has launch a capsule collection dicat to the casa di carta theme which includes both sunglasses and prescription glasses. The reason? It’s very simple: the emblematic and distinctive trait of the “Professor” is represent by his glasses. The brand has leverag the theme of consumers’ identification with a key character. The  business email list  protagonist. By offering a collection made in italy which includes the “El professor original” optical frame and the “El professor sergio” sunglass frame. .


Collaborations With the Venice

The walking dead. Brooklyn nine-nine and westworld. (vogue italia) but the release of the 4th season during the lockdown period. On 3 april 2020. Certainly contribut to increasing its fortune. To the point of garnering attention also from brands. And. In particular. Of a specific brand: persol . The brand of the glasses of the “Professor” of the house of paper which has always been recognizable  BM Leads throughout the world. Above all due to the arrow on the temple. In correspondence with the hinge connection. Inspir to the sword of the ancient warriors. In launchmetrics we analyz the data of the persol campaign for la casa di carta .

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