Created in 1987, the Epica Awards hold the title of being the only advertising industry awards judged by the press . More than 200 magazines and websites from around the world are part of the jury for these awards, which each year receives thousands of nominations from more than 70 […]
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Don’t ask for bubbles in a coffee by Victor Campuzano | 26 Oct 2013 | Reflections | 40 Comments It’s been a long time since, euphoric and full of hope, I uttered this phrase in front of people that I really appreciate right now and today, remembering that moment, these […]
Yesterday the Effie Worldwide contest rolled out the red carpet to give names. Surnames to the most effective advertising throughout the globe. Therefore, color Yourself into the World” , a work by dentsuMB and Golin PR for Crayola. Was crowned the most effective campaign in the world in the second edition […]
Would we reciprocate as much in Spain? Hey, I’ve already made up a word, what are we going to do… The truth is that, since I have not been able to read the study, I am not sure if it was referring to twice the number of people who accessed […]
Principle of Reciprocity in Digital Marketing by Victor Campuzano | Apr 11, 2016 | Growth Marketing Online | 32 Comments I present to you the principle of reciprocity and urge you to question it. Do you think it would work in Spain? Do we do tests? Hello conch! Eeeem, because […]
Like it or not, this combination attracts even the least curious minds and, if the story is in audiovisual format, as in the case of ” Cocaine Bear”, the cocktail can be explosive. Therefor, this German feature film. Which will be released in February 2023, is, as its name suggests, […]
