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About what In short but capacious lessons of the book. you can learn not only to write. as they say. from scratch. but also to come up with ideas for texts. The author believes that there is no magic or innate gift in the skill of a writer. journalist or copywriter BM Leads after going through the books stepbystep lessons. you will figure out how to write on the case. eit your texts. and find your own style. Why do we recommend One of the chapters gives advice on how to overcome that same procrastination and writers block. If this problem is close to you. be sure to add the book to your list Word living and dead. Nora Gal The book The Word Living and Dead.