14 creative and effective actions to optimize Online Advertising campaigns. Last April we organized the 2nd edition of one of the most important Online Marketing events of the year, PRO Marketing DAY. In it, my colleague Elena Charameli and I had the pleasure of sharing with the attendees 14 creative optimization actions applicable to any online advertising campaign. If you apply these actions, your advertising campaigns will improve their performance so that with less money you can obtain better results, either by optimizing the CTR, improving the quality level, or changing the strategy and structuring of your campaigns.
CA-SE-DI-FI Remarketing. The Rolling Stones are to rock, what remarketing is to digital advertising. However, remarketing is not only based on running an advertising campaign towards users who have already visited your page, but you can go much further and set several conditions that must be met. Therefore, we propose 3 strategies that, in turn, encompass certain variables that each company must configure to its liking. Abandoned Cart CA. A remarketing that many online stores use and that you should use if you don’t already. It is about listing email leads all the users who have added a product to the cart but have not gone further. That is, users who have been about to buy . Later we will talk about a specific strategy in this case with the IF function.
Remarketing with YouTube
Remarketing with YouTube. If you have a YouTube channel and you are not using it in Google Ads, let me tell you, you are wasting your time and money. Within the Google Ads audience BM Leads manager you can create audiences related to your videos. There are more than 10 options but I suggest you try the one called ” Subscriber Audience” , specifically those who watched and/or interacted with your videos. We are going to see an example using a couple of videos from Aula CM by Aleyda Solís and Luis Villanueva with an SEO theme. 14 creative and effective actions to optimize Online Advertising campaigns. Both videos talk about SEO positioning, so we can use the audiences of people.