A ne to which content creators have respond. taking on a more responsible and sincere role. and leading to a change in strategy that is increasingly less product-driven and increasingly focus on the customer. #I stay at home The expression of authenticity contain in this hashtag is there for all to see. We analyz the data relating to the use of this and other similar #s ( #quarantinay. #andratuttobene #stayathome ) by Influencers. Celebrities and brands in Italy. through our proprietary Mia Impact Value™ algorithm ( find out how it works here ). The analysis allow us to give an economic valuation and understand the impact of the authenticity of the contents shar by digital creators in the last two months. At the same time.
International Film Festival
New climate of the sector” is appropriate in order to understand the evolution of Influencer Marketing mechanisms in the times of Covid-19. What made us reflect was the data relating to content sponsor by influencers which. since mid-February. has suffer a significant decline week after week . going from representing 35% of publications by all influencers. to a percentage of 4%. In fact. the Covid-19 crisis. from the point of view of Influencer Marketing. has generat an ever-increasing ne to respond to the nes of a consumer whose only business lead window of access to the world. for now. is represent by the Internet and online channels .
The San Sebastián International Film Festiva
Will be a year that we will not easily forget and the hashtag #iorestoacasa will remain imprint in our minds for a long time. But although it is not. for now. the year we expect. it will certainly reserve us some surprises and above all new opportunities. Within our State of Influencer Marketing Report 2020 . now in its sixth ition. we analyz the data relating to a survey sent to more than 900 professionals in the fashion. luxury and beauty sectors. including brands. agencies. influencers and digital creators. in order to offer a realistic and data-driven vision of the state of the art relating to Influencer Marketing. The current context. however. has l us to believe that a detail assessment of the