Build a basic scoring model and adapt it over time based on business needs. Email and communication settings Many new HubSpot users consider email to be one of the key value propositions associated with this tool. Both marketing and sales will benefit from HubSpot’s email capabilities , if configured correctly. During setup, you should pay attention to email reputation, exclusion lists, and email sending rules. A good email reputation optimizes the effectiveness of your campaigns , ensuring that emails sent from HubSpot are delivered to inboxes and not spam folders. It is also important to set up exclusion lists .
Build a basic scoring model
Adapt it over time based on business needs. Email and communication settings Many new HubSpot users consider email to be one of the key value propositions associated with this tool. Both marketing and sales will benefit from HubSpot’s email capabilities , if configured correctly. During setup, you should pay attention to email reputation, exclusion lists, and email sending rules. A good email reputation optimizes the effectiveness of your campaigns , ensuring that emails sent from HubSpot are delivered to inboxes and not spam folders
It is also important to set
Lead scoring helps you prioritize and segment leads based on their engagement and readiness to convert . Many companies put off contact scoring while implementing HubSpot. It’s a tool they’ve never used before, they’re just starting to BM Leads understand, and in some cases they’re worried about how sales will use the data. However, it is relatively easy to use and should be part of any initial HubSpot CRM setup. Implementing a contact score allows you to prioritize contacts based on their interaction.