While design systems are more common in larger organizations with bigger email teams, they can also bring a little sanity and stability to the table. To see how far you can take things, check out this presentation on the ultimate email design system. 2. Use email briefs for clear communication while you may do all the work, there will definitely be people who come to you with email marketing ideas, requests, and urgent nes. But those who dont work with email arent always aware of all the decisions that ne to be made before launching a campaign. Youll probably find yourself going back and forth on questions like these: whats the deadline and when will it launch? Is it for a specific audience or segment? Whats the goal of the email?
Stack Includes Fallback
Whats the url for that landing page again? What design assets should be includ? Is there copy or does it still ne to be written? Should we be split testing anything? Who nes to give final b2b leads approval? Email marketing briefs ensure you get all the details you ne when your manager or a colleague makes a request. The brief is basically a form you can have others fill out to make sure expectations are clear from the start. Weve put together an email campaign brief you can download and try out, or customize your own bas on your defin processes.
Options That Are Consistent
Email marketing brief thumbnail get your email marketing brief 3. Make the most of tools and templates when we ask email teams of one what they struggl with the most, those marketers told us BM Leads standing out in the inbox is the biggest thing holding them back from success. While larger teams worry more about privacy and security, solo email marketers just want to do something that helps them get notic. Email team challenge chart the best way to stand out? Email design. In fact, the inbox insights survey found that senders identifi design and copy as the biggest contributor to success.
