Your team. No matter what you must be constantly investing in improving the skills and abilities of your marketing team. Dig deeperin this economy cmos need to spend more on training not tech 3. Prioritize and focus do you need to hire another marketer or are you trying to do too many things marketing leaders often want to hire more help because they have so many priorities. If thats the case its important to step back zoom out and look at whats really important before bringing in additional help. A good way to look at your priorities is to map them out on a double-axis chart withimpact versuseffort. This lets you quickly see which
Initiatives will greatly
Impact marketing and how much effort they require. Remember the pareto principle 80/0 rule and focus ruthlessly on the few things that will move the needle. Prioritizing ruthlessly is a key attribute of successful marketing teams and b2b leads will result in increased productivity higher morale and transformational results. You might decide you still need to hire another marketer after reevaluating your priorities and thats ok. At least youve taken a moment to reflect and realign your team and now you know exactly where the new marketer can have the most impact. 4. Audit and optimize when was the last time you took a close look at your
Marketing performance
Doing a deep-dive audit of your marketing performance can be revealing. You might realize you dont need another marketer to get better results. Sometimes analyzing whats working and whats not can lead to tons of insights. Digging deep into your campaigns channels and BM Leads analytics can reveal waste missed opportunities low-hanging fruits and quick wins. If you havent done this sort of thing in a while or ever then nows the time. You and your team will learn a lot and youll be able to create a shortlist of the items that need the most attention. After completing a thorough audit like this youll have a sizeable backlog of areas to improve and
