Principle of Reciprocity in Digital Marketing

Principle of Reciprocity in Digital Marketing by Victor Campuzano | Apr 11, 2016 | Growth Marketing Online | 32 Comments I present to you the principle of reciprocity and urge you to question it. Do you think it would work in Spain? Do we do tests? Hello conch! Eeeem, because it rhymes, huh? Not because you have a long, hairy face, understand me, that’s a saying! Anyway… How are you doing out there today? I’m great, starting to sharpen my fingers to fulfill that commitment that I made with you in the previous post that, by the way, did not reach you by email because I went a little crazy doing tests and tore up the Newsletter . Don’t worry, it’s already fixed, poor thing!

So, if you are s

So, if you are surprised that I am posting again, read the previous article and prepare yourself because, if you join, I promise industry email list you a little fun, a little knowledge, a collaboration with me and, if that were not enough, a direct cure and shock to that possible “lack of blogger training” that is stalking you. What more could you ask for? Nah, right? [piopialo vcboxed=»1″]Fulfilling that #10Dbloggerchallenge with an article about #neuromarketing.[/piopialo] But that’s another story because

Reward vs. Reciprocity

Reward vs. Reciprocity Back in chapter 95 (masters, these are chapters with a maximum of 3 pages, don’t believe that I have the patience to read Don Quixote), the Neuromarketing recommendation BM Leads reads something like this: Reward versus Reciprocity . What? Don’t worry, I’ll explain to you. The chapter talks about how most marketers approach lead acquisition from a reward perspective: we create cool content and tell the user something like “if you want it, give me something (your data); earn it . ”

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