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It allow us to visually frame the best contents. the Top Posts. and evaluate them in the context of the considerations contain within our State of Influencer Marketing 2020. From the analysis of data relating to influencers and Italian celebrities who us the hashtag in the period 01 March – 30 April. it emerg that the top post was that of Fez. in a short video with his son Leone. which generat a MIV ® of €678K. #PillowChallenge: the Italian winners Among the contents that fill social mia fes. particularly on Instagram. those relating to the #pillowchallenge certainly prevail. The objective of the challenge was to use pillows. duvets and the like as if they were haute couture clothes .
The challenge has been accept by many influencers and others around the world. In Italy the best posts were those of Valentina Ferragni who in fact “won” the challenge with a MIV® of (€306K) with her post . follow by Beatrice Valli who plac second for MIV® (€272K ). #Iorestoacasa: the best brand publications As reveal in our State of Influencer Marketing Report 2020 . in this period of isolation brands have push hard on creating their own content using their platforms to create Business database stronger relationships with their audiences. The use of the hashtag #iorestoacasa allow them to amplify a very important social message towards their followers.
Which Arrives Today at the Capsule for La Casa Di Carta
Hile generating interesting MIV® values. Pandora . for example. achiev a MIV® of €367K using the Italian Facebook channel in particular. The engagement generat by the post below. for example. encourag the audience to share images and messages containing the “lucky jewel” by Pandora. The brand’s social strategy. focus on the current context. has thus been combin with BM Leads a parallel UGC (User Generat Content) strategy of value for the brand. Dolce & Gabbana . in the six posts publish in the analyz time frame. us both the hashtags #iorestoacasa and #andratuttobene generating a MIV® of €357K . The brand also want to affirm the value of Italianness .