Travis is a deliverability specialist for emma and campaign monitor with over five years of technical support and deliverability experience. In his spare time. Travis enjoys writing poetry. Drafting his first novella. And giving his dog. Zelda. All the pets she wants.This blog provides general information and discussion about email marketing and relat subjects. The content provid in this blog (“Content”). Should not be constru as and is not intend to constitute financial. Legal or tax advice. You should seek the advice of professionals prior to acting upon any information contain in the content. All content is provid strictly “as is” and we make no warranty or representation of any kind regarding the content.What email designers can learn from web developers
This is because email clients
Email design has lagg behind website design for years. Largely. This is because email clients have not optimiz as quickly to the changing digital design landscape (especially the rise of email list responsive design). However. In the past five years. Email clients have begun to support capabilities initially reserv for the web. Most notably was the announcement in 2016 that gmail would now support embd css and mia queries — two tools that enable responsive design. Email designers finally have the opportunity to apply to email what web developers have learn over the past two decades about modern design. Here’s what email designers can learn from web developers.
Ensure responsive design
Ensure responsive design. Especially on mobileIn 2019. More emails were open on mobile devices than on desktop. Email designers today must prioritize how emails render on mobile devices BM Leads without sacrificing readability on desktop or tablets. This is where responsive design comes in. Responsive design means that your design will adapt to the screen size and resolution of the device it’s read on. We recommend following the example of website developers and creating three different wireframes for each email (or each email template): one for mobile. One for desktop. And one for tablets.