Glamor and after two years in a reduced or virtual format, and in collaboration with the Madrid City Council , through the Madrid Capital of Fashion initiatives and its digital guide Everything is in Madrid, directed by the General Directorate of Commerce and Hospitality, Vogue returned to endorse its power of fascination and a unique connection with the city’s public , since the different activations and experiences had long lines from the first hour and the crowded photocall was another element of the party.
The brands of the Vogue Fashion Night Out
All activations enjoyed a great industry email list turnout, especially from the young audience. Paco Rabanne and the presentation of his new perfume Fame , the premium sportswear brand Lululemon , the 70s dance contest of the telephone brand Honor , as well as the spaces of Condé Nast College and Vogue Collection experienced long lines to get a photo, participate in the proposals or get to know the brands’ products up close. Renault was the official car that brought some of the characters to the photocall and exhibited models from its range. Codorniú, Organics and Bodegas Avelino Vegas also collaborated .
La Casa Vogue meeting place for celebrities
VFNO began in 2009 as a reaction to a BM Leads moment of strong economic and consumer recession related to the financial crisis of 2008. Thirteen years later, Vogue has experienced its return with new features but with a similar vocation to connect the public with an industry that is alive a moment of reinvention. . Casa Vogue, located at the Carlos de Antwerp Foundation, was a party within a party, an exclusive space where guests could continue experiencing all the ingredients that make up the Living La Vida Vogue formula .