Roger Federer, considered the most elegant tennis player on the court, announced yesterday his retirement from tennis to the dismay of a sport that is left orphaned of one of its greatest bastions. Just a few hours after the announcement of the retirement of the Swiss tennis player Mercedes-Benz , with whom Federer has been in a publicity tandem since 2008, he wanted to say goodbye to the tennis legend with a moving video published on his social networks.
Even the greatest career ends but the legacy remains forever
Signed by the Team the greatest top industry data remains forever” is the motto of the 10-second video that Mercedes-Benz has distributed in recent hours on Instagram and on LinkedIn. Ola Källenius , CEO of Mercedes-Benz, also wanted to pay tribute to Roger Federer in a post published on LinkedIn where he extols the immeasurable achievements of the Swiss tennis player during his long sporting career. Even if Federer retires from the court (with no more and no less than 20 Grand Slams under his belt).
Beyond Mercedes-Benz
Källenius nevertheless has the conviction BM Leads of Mercedes-Benz and he will continue to forge collaborations in the future . And, even if he is not active, Federer will continue to be a true magnet for brands. Benz, another of the tennis player’s most distinguished advertising partners also wanted to pay tribute to Federer: Rolex . The Swiss watch manufacturer published an emotional video on Instagram yesterday in which it praised Federer’s splendid sporting career and highlighted his unmatched elegance on the court.