Once and company focuses on designing the brand and creating its basic principles. It can also plan a campaign introducing the brand to the market or communicating the change that has taken place in it. The essence of its activity, however, is to create a brand concept and plan activities that will help it to be remembere by the recipients. Check The advertising agency, on the other hand, conducts ongoing advertising and promotional activities, which are to translate into increase sales, increase brand recognition and consolidation of its image among recipients. In principle, an advertising agency does not design a brand concept.
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Only implements its assumptions. The emphasis is strictly on promotional activities, while the branding agency mainly focuses on the image that is to help photo editor promote the brand on the market. How to choose a branding agency? Before choosing a specific branding agency, you should define the goal you want to achieve by working with such a company. The goal may be reaching a new target group, changing the image to a more ecological one, launching a new product on the market. Be sure to specify whether you only nee a small intervention of the agency.
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Creating a logo or are you counting on a comprehensive service, including building or rebuilding the entire brand – from A to Z. Then carefully analyze the selecte agencies in terms of their experience, previous BM Leads implementations, competences, scope of services provide, customer opinions. Choose an agency that employs many, well-qualifie specialists, has a 360° branding approach and is able to offer you a comprehensive service at the highest level. Pay attention to contacting the agency. Check if she got involve in your problem, presente you with specific solutions, is consistent in her thoughts and actions.