Actions to take. You can prioritize these for your team and assign them to get started. This type of deep-dive audit often showcases that you dont need to hire someone quite yet. But when you do youll be confident that you and your team have looked under the hood understand how everything is operating and […]
Your team. No matter what you must be constantly investing in improving the skills and abilities of your marketing team. Dig deeperin this economy cmos need to spend more on training not tech 3. Prioritize and focus do you need to hire another marketer or are you trying to do too many things marketing leaders […]
In this article are those of the guest author and not necessarily MarTech. Staff authors are listed here. Add MarTech to your Google News feed. Google The regional News Related stories Meta launches genAI features for ads A marketer’s guide to AI: Working with text generators What could disrupt the future of generative AI? What […]
If that means sending a newsletter every tuesday, do it. If that means every other tuesday, because youre just one person and its a lot to get an email out the door, then do that instead. Sending high quality emails that resonate with your audience less frequently wins over a barrage of poorly thought through […]
Some common automat email campaigns include: welcome email flow: introduce yourself and your products to new subscribers over the course of 3-5 emails abandon cart: reminding potential customers that theyve navigat away from your shopping experience post-purchase transactional emails: sending their receipt, shipping information, and maybe a survey for feback. Milestone emails: mark customer achievements, […]
You can always improve your diy email marketing skills by learning more about graphic design and copywriting. But you can also take advantage of tools and templates that elevate your email game. If youve been given full responsibility for the email channel, theres a good chance you are a t-shap email marketer. That means youve […]
While design systems are more common in larger organizations with bigger email teams, they can also bring a little sanity and stability to the table. To see how far you can take things, check out this presentation on the ultimate email design system. 2. Use email briefs for clear communication while you may do all […]
Come on now… Diy email marketing cant be that hard, right? Sending email seems simple. What Kind of All day long, we fire off personal and work emails. But as any email marketer knows, theres about a thousand items on your checklist, from timing campaigns correctly to copywriting to setting up tracking and landing pages. […]
