How to use graphics for communication

Small tips and overview on the uses of graphics in the communication field. If you place a white figure next to a red figure, which one do you notice first? Which one catches your attention from afar? Man has always used graphic signs to communicate effectively and immediately . Just think of the enormous repertoire of symbols. Used when there was no photography yet or the potential of images. To reach a wide and varied audience that bypasses the obstacles of language. So all of us, since prehistoric times, have been attracted by color – we know that you see the red figure first! – and our eye responds faster to images than to texts.

Don't underestimate the use of slides for your speeches!

Graphics are a tool that accompanies communication projects . New Database From the simplest to the most complex. And have the task of attracting attention and inviting the public to observe. A concrete example is the use of slides during a presentation. However, the contents must neither be too long to read nor discordant with the oral discourse. The ideal would be to illustrate images and key words . Connected by small graphic details that accompany. The public eye and create continuity between one topic and another . It is not enough to have a visual presentation consistent with the words of a speech. It is essential to balance the spaces and weights of the objects within the screen . Use legible fonts and letter sizes and above all create harmony. And convey the appropriate tone through colours . 

The graphics on paper

Maybe it goes without saying, but graphics are essential for layout .  BM Leads The reader of a newspaper or magazine will never stop to read every content. Precisely for this reason, if you want your article to attract attention. You will have to plan a study of the arrangement of the titles, paragraphs and any images on the pages . In addition to the rules of proportion, color and readability mentioned above. The graphic design must also include the essential use of white spaces . It is often thought that “Emptiness” on a page is synonymous with an error or a lack of creativity, but this is not the case. It is designed precisely to balance reading without creating overcrowding of content . Otherwise, the eye would slip into the wrong line, get tired or, even worse, not know what and where to look. 

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