As you scroll down the site, you’re presented with multiple CTAs: calling the company or filling out a form to give staff more info about what you’re looking for. Information form for lead generation Allowing people to call you instead of leaving their contact information is a good choice for businesses offering services. Sometimes, it’s just easier for the potential customer to explain things on the phone. Oftentimes, it’s the quickest way for them and you to see if there’s a fit. However, keep in mind that this can be difficult to scale for a business without a dedicated phone line. I’d only recommend this option if you’re a smaller business or can hire a dedicated phone
Step 2. Choose a website platform
I am personally a big advocate for WordPress because it is relatively easy to use,As you’re designing your site, there are some important things to add: A lead generation capture form that category email list shows analytics upon completion. One option is WPForms. customizable, and free. I wrote a full guide to using WordPress if you want to take this route. But if you want something simpler and don’t mind paying a bit more, a website builder like Wix or Squarespace can work too. Just keep in mind that they are more limited compared to WordPress. I wrote a guide to Wix SEO you can follow as well.As you’re designing your site, there are some important things to add: A lead generation capture form that shows analytics upon completion. One option is WPForms.
Step 3. Pick a theme/template and make it your own
Regardless of which platform you choose, you’ll need to pick a theme for your website. A theme is like a BM Leads customizable template you can use as a model for what you want your site to look like. Once you choose one, you can edit things like colors, fonts, and text to fit your business. The default theme in WordPress is Twenty Twenty-Three, and it’s a decent theme. But for a lead generation website, you may want something simpler, such as Sydney or Astra. Once you choose a theme, you can customize it by going to Appearance > Customize in WordPress. It’s also straightforward in Wix and Squarespace.