What Is a Lead Generation Website And How to Build One

A lead generation website captures information from potential customers (i.e., leads). This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more. While an entire website can be dedicated to this purpose, a single page (aka a landing page) within a broader website can also serve as an effective lead generation tool. I’ve built dozens of websites for clients and created sites for my own businesses. I’ve captured tens of thousands of leads over the years, and here’s what I’ve learned.

What makes a good lead generation website?

A good lead generation website: Gives the visitor one main option: to enter their information. Includes trust signals (testimonials, ratings, etc.) that put the user at ease. Has a clean layout that industry email list minimizes distractions. Uses visual cues to draw the eye to the next step. Has great copy that makes the visitor want to give their info. In addition to the design elements, a good lead generation website should also be technically sound. It should load fast, be mobile-friendly, be easy to use, and include an SSL certificate. Let’s look at some examples.

Three examples of websites with great lead generation

Here are three websites that are excellent at turning visitors into leads: 1. Adobe Adobe has some free tools that work BM Leads great as lead generation pages on its website. In fact, the landing page for its image background removal tool is done so well it could be a standalone website. Adobe lead generation tool It has a clear and simple call to action (CTA): upload your photo. And if you scroll down the page, that CTA button follows you all the way down, making it easy to know what to do. Lead page opt-in button Once you upload the photo, you have to sign up for an account before you can download it. This is where the site captures you as a lead. (And yes, that is a photo of me riding a donkey.)

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